Archive for December, 2009

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We have just discovered a great new concept in engagement ring shopping! One drawback to internet shopping is the inability to hold a prospective ring in your hand. One of our new affiliates, Eternity Diamonds has a solution to that problem.

Eternity will ship a replica ring to you, absolutely free, so you can see the actual ring of your choice in real life. It is called the "Try It Before You Buy It" Program. Essentially, they "bring the store to you" to provide you the ultimate in internet diamond shopping.

We think this is a great concept and we are proud to promote Eternity Diamonds through our affiliate link: Try It Before You Buy It


The Trend is Up!

Talk about engagement ring trends!  Brown diamonds are being worn by stars like Cameron Diaz, Jennifer Lopez, and Hilary Swank. 

Jewelers love brown diamonds because they are more affordable than some of the rarer colors, so you will find beautiful brown diamond rings in incredible settings.

Names  like Cognac, Champagne, Cinnamon and Chocolate describe these warm and brilliant colors.

What You Need to Know

Our pages on The Four C's and Fancy Diamonds will help you learn the basics of diamond buying.  Then you are ready to pick out that perfect diamond from our list of online jewelers.
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As you search for your perfect diamond, you'll need some information to help you decide which one to buy.

Cut, Color, Clarity, and Carat are the "Four C's" which determine the quality and cost of your diamond.  So, here's what you need to know about them.

Cut

Cuts are given grades of VG (Very Good), G (Good), M (Medium), or P (Poor).

You may already have in mind a certain shape for your diamond.

The cut of a diamond is not the same as the "shape" of the diamond.  The diamond cutter evaluates each diamond and determines which shape will be the best.  The diamond is then cut into the ideal shape.  Round brilliant is the most popular and most costly shape.  The others, called fancy shapes, include oval, marquise, pear, oval and emerald.
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